https://api.scoopanalytics.io/GET /v2/skus/velocity?region=southeast&period=7d
Stop guessing which SKUs
to push into summer.
Scoop tracks every pint, cone, and novelty bar through distribution — cold chain temps, regional flavor velocity, retail shelf share — so your reorder decisions are data, not instinct.
of regional distributors reorder based on gut, not velocity data
average annual waste from SKU over-ordering at 200+ account distributors
average lag between demand shift and ERP-driven reorder adjustment
of cold chain compliance failures go unreported for 48+ hours without real-time sensors
Source: Scoop Analytics 2025 Frozen Novelty Distribution Benchmark · n=847 operators
The gap isn't subtle.
It's embarrassing.
12 operational dimensions. One platform built for frozen distribution. Everything else is a workaround.
| Operational Dimension | Scooppurpose-built | SpreadsheetsExcel / Sheets | Generic BITableau / Looker | ERP Bolt-onSAP / Oracle add-on |
|---|---|---|---|---|
SKU-Level Velocity Real-time units/hour per SKU per route | ||||
Cold Chain Compliance Sensor-linked temp alerts per shipment leg | ||||
Seasonal Demand Modeling Weather-adjusted 90-day forward projections | ||||
Retail Shelf-Share Tracking Facing count vs. competitor at account level | ||||
Promo Lift Measurement Incremental velocity delta during promotional windows | ||||
Waste Forecasting Predicted spoilage by SKU, route, and temperature band | ||||
Distributor Scorecarding Automated performance tiers across 12 KPIs | ||||
Route Optimization Signals Velocity-weighted stop sequencing recommendations | ||||
New Flavor Test Reads 14-day velocity curve vs. category baseline | ||||
Margin-Per-Facing Analysis Gross margin contribution by shelf position | ||||
Weather-Demand Correlation Live weather API mapped to SKU demand curves | ||||
Reorder Automation PO generation triggered by velocity thresholds | ||||
| Total Capabilities | 12/12 | 3/12 | 5/12 | 6/12 |
The cost of partial coverage: Distributors relying on ERP bolt-ons miss an average of 6 operational dimensions — the exact gaps where SKU waste and cold chain failures concentrate. Every partial becomes a blind spot in your summer push.
Numbers from the field,
not the pitch deck.
"We were running 340 SKUs across 14 states and making reorder calls every Monday based on a 3-week-old spreadsheet. Scoop's velocity dashboard cut our waste-to-reorder lag from 18 days to under 48 hours. Rocky Road alone paid for the platform in Q2."
"During diligence on a regional distributor acquisition, Scoop gave us SKU-level velocity trends, cold chain compliance history, and margin-per-facing data in 72 hours. That's the kind of analytical depth that changes deal valuation. We closed at a 12% discount based on the waste data alone."
TRUSTED BY OPERATORS ACROSS THE COLD CHAIN
Run Your First Flavor Report
Connect your distribution data. Get SKU velocity, cold chain status, and reorder signals for your top 20 SKUs — free, in under 5 minutes.
No credit card. No sales call. Just data.
Download the 2025 Frozen Novelty Benchmark
847 operators. 12 KPIs. Regional velocity breakdowns by flavor category, cold chain compliance rates by distributor tier, and the 6 blind spots costing the industry $2.3B annually.